U.S. consumer online spending in 2007 was reported to break the 200 billion mark. Even though the article is four years old I’m assuming that the current amount has either held or is larger. It wouldn’t matter though, when I finally get to the point of this, I’ll still be right.
It’s no secret you can find anything on the internet from buying Cupcake cars to selling babies. Seriously try it. Just like you can find a picture or video of a monkey riding anything on the internet,
google: monkey riding a…., and see what happens. The latest in a monkey riding something, a segway.
My problem with online spending in this country isn’t that it fosters our pathological need for instant gratification, compulsive spending, or that it’s harmful to dolphins. I’m a fan of all that. My problem occurs when it comes to part of the address form prompting me to put in my country, I have to scroll down through every other non-contributing, economic DZ, too tiny to find on a globe, non-computer owning country on the planet before I get to the God blessed U.S. of A.
Seriously though, why isn’t the U.S. at the TOP of that list. No one spends more money online than the U.S. That’s a fact. I just made it. Some of you will argue that China spends more money online, but you would be wrong, they don’t in fact, because anything they want to buy they can get at the factory down the street where their six year old works. Which is ironic, because the Mac computer their six year old builds, would be awesome for online buying.
I would seek out businesses that put the U.S. at the top of their country prompt. I don’t care what they sell. Not true. I care a little. But that brings me to a more esoteric (don’t actually know what that word means) question. Why don’t the businesses I prefer to shop at online do that already? Could it be that I am drawn to businesses that adhere to a multicultural philosophy that basically says, “although we know from our stupid expensive data mining software research the only people buying our products live in the metropolitan U.S., we still feel like Albanians would be highly offended to find out the U.S. appeared above them on our alphabetical country list. And by find out we mean, their cousin in N.J who has a computer would have to tell them.” Possibly, but that has deeper implications I will never explore.
Uncomfortable inner conflict aside, I’m not so insensitive as the executive jerks who run the places where I shop to suggest that Albanians don’t own computers. I’m just saying that if the bulk of your market lives in one particular country, don’t make them have to work (and by work I mean scroll through 300 other nations) to spend money on your stuff. That’s all.